Projects Details

The Challenge

Sprinklr, a unified customer experience management platform, was struggling to effectively utilize their substantial $400,000 media spend. Their paid media campaigns were underperforming with a cost per MQL (CPMQL) of $980 and a concerning MQL to opportunity conversion rate of just 5.5%. This inefficiency was preventing them from maximizing their return on ad spend and meeting growth targets.

Our Solution

Markedox’s paid media team implemented a comprehensive approach to revitalize Sprinklr’s digital advertising strategy:

1. Account Audit: We conducted a thorough analysis of all campaign structures, ad groups, and targeting parameters to identify inefficiencies.
2. Strategic Restructuring: Based on our findings, we completely rebuilt their account architecture focusing on high-potential keywords and audience segments.
3. Conversion Path Optimization: We refined landing pages and lead capture mechanisms to improve quality and relevance of incoming leads.
4. Data-Driven Optimization: We established regular performance reviews and implemented continuous optimization protocols.

The Results

Our strategic interventions delivered impressive improvements across key performance indicators:

• 54% reduction in Cost Per MQL from $980 to $450
• 18% increase in MQLs quarter-over-quarter
• 4x improvement in MQL to opportunity conversion rate from 5.5% to 22%

This transformation allowed Sprinklr to extract significantly more value from their existing media budget, simultaneously increasing lead volume while improving lead quality—ultimately driving more efficient customer acquisition and higher ROI.