Projects Details

The Challenge

MagicEdTech, a successful educational technology company with strong offline marketing results, needed to establish a robust digital presence. Despite their offline success, they struggled to generate leads through digital channels and capitalize on the growing online education market.

Our Solution

Markedox’s account strategists developed a comprehensive digital go-to-market strategy focused on maximizing MagicEdTech’s online visibility and lead generation:

1. Strategic GTM Planning: We created a tailored digital marketing roadmap aligned with MagicEdTech’s business objectives and target audience.
2. Website Optimization: Our team enhanced the website’s structure, content, and conversion paths to improve both user experience and search visibility.
3. Paid Search Campaign Development: We designed and implemented targeted Google Ads campaigns to capture high-intent search traffic.
4. Organic Search Strategy: We developed a content strategy focusing on relevant keywords and topics to improve organic rankings and traffic.

The Results

Over a 9-month period, our integrated approach delivered remarkable improvements:

• Paid Search Performance: Increased from 10 to 50 MQLs per month (400% growth)
• Organic Search Performance: Grew from 3 to 30 MQLs per month (900% growth)
• MQL to Pipeline Conversion: Improved from 4% to 18% (350% increase)

By transforming MagicEdTech’s digital marketing approach, we successfully complemented their offline success with a powerful online presence, creating a sustainable and scalable lead generation engine.