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Kinderlime – App Growth

Impact

Client Overview

Kinderlime, a comprehensive childcare management platform, provides solutions for daycare centers and after-school programs. Their goal was to enhance their online presence, drive user acquisition, and optimize their app store visibility through strategic digital marketing initiatives.

Challenges

  • Low visibility on Google search and app stores
  • Inefficient ad spend across Google, Facebook, and Apple Search Ads
  • Lack of organic traffic to the website and app
  • Poor tracking and attribution of marketing campaigns

Our Approach

To tackle these challenges, we implemented a multi-channel marketing strategy covering paid advertising and search engine optimization (SEO). The key areas of focus included:

1. Google Ads Optimization

  • Restructured campaigns based on high-intent keywords
  • Implemented Smart Bidding strategies to maximize conversions
  • Improved Quality Scores, reducing CPC by 35%
  • Increased conversion rates by 50%

2. Facebook Ads Strategy

  • Developed highly targeted ad creatives and audience segmentation
  • A/B tested ad variations to find the highest-performing creatives
  • Improved ad click-through rates (CTR) by 40%
  • Reduced cost per acquisition (CPA) by 30%

3. Apple Search Ads Optimization

  • Researched and targeted high-converting app-related keywords
  • Created compelling ad copy to drive more app installs
  • Increased app installs by 45% while maintaining a stable CPA

4. Branch App Integration for Attribution

  • Implemented Branch to accurately track user acquisition sources
  • Provided better insight into customer journeys and campaign performance
  • Enabled a 25% increase in attributed conversions

5. Website SEO Enhancements

  • Conducted on-page and technical SEO audits
  • Optimized website content with high-ranking industry keywords
  • Implemented backlink strategies to improve domain authority
  • Boosted organic traffic by 60% within six months

6. App Store Optimization (ASO)

  • Optimized app title, description, and metadata with relevant keywords
  • Improved app visuals and A/B tested different creatives
  • Increased app store rankings, leading to a 55% growth in organic installs

Results & Impact

Through our strategic digital marketing efforts, Kinderlime experienced:

  • 50% increase in paid ad conversion rates
  • 60% growth in organic website traffic
  • 55% improvement in app store rankings and installs
  • 30% decrease in overall cost per acquisition
  • 40% improvement in app installs & in-app actions
  • 35% higher user retention rate
  • 25% reduction in cost per in-app action
  • Improved attribution, leading to better budget allocation and higher ROI

Conclusion

By leveraging a well-rounded approach across Google Ads, Facebook Ads, Apple Search Ads, SEO, and app store optimization, we successfully scaled Kinderlime’s digital presence and user acquisition. The combination of paid and organic strategies helped drive sustainable growth while optimizing marketing costs.