Projects Details

The Challenge

Birdeye, a leading customer experience platform, faced significant challenges with their enterprise SEO segment. Their website was experiencing declining rankings across numerous high-value pages. Despite recognizing the issue, they lacked both the resources and a clear strategy to address these SEO problems effectively.

Our Solution

Markedox’s SEO team developed a targeted approach focusing on high-impact pages to maximize results with limited resources:

1. Strategic Page Prioritization: We conducted a comprehensive audit to identify pages with the highest potential ROI.
2. Advanced Keyword Mapping: Our team performed detailed keyword research and mapping to align content with user intent and search demand.
3. Targeted Optimization: We implemented data-driven optimizations focused on the most impactful pages first.

The Results

The optimization process took just 2 months to complete, but the impact continued to grow over the following 6 months:

• 120 new keyword rankings achieved across priority pages
• 55% increase in Marketing Qualified Leads (MQLs)
• $80,000 in additional quarterly revenue

This strategic approach allowed Birdeye to recover their SEO performance while maximizing their return on investment, proving that targeted optimization can yield significant results even with resource constraints.